Webbased AR with Tiger on the Loose!
Fifty years of IFFR, 50 greenscreens and 50 web-based AR experiences
A super cool project we worked on! 50 years of the International Film Festival Rotterdam, 50 locations in Rotterdam and 50 (web-based!) Augmented Reality experiences.
Scattered throughout Rotterdam you will find fifty green screen objects that act as gaps in the street scene. With the help of a QR code you can enter a different world – full of Augmented Reality Tiger. Tiger on the loose!
This is how it worked
An app is not needed here, it works directly with your smartphone and the internet (browser), but make sure that your smartphone software is up-to-date.
Sociale media filters Facebook and Instagram
You can also use the Social Media AR greenscreen filters developed with SparkStudio for Facebook and Instagram. To be experienced via the IFFR social accounts and of course on the greenspots themselves!
Discover Tiger on the Loose on social media:
You can also get creative with the screens yourself with the green screen function of Facebook or Instagram.
Here you will find the Film credits of the Tiger on the Loose clips.
One of 50 locations in Rotterdam
Tiger on the Loose locations
Viewed from the sky, all locations together make up the festival logo. The “green screen” objects are about 500m to 1000m apart, so you can easily visit a few while walking outside. The entire route is approximately 42km (marathon distance, for those who prefer to run).
Wide reach and accessibility at February festival days
IFFR began its 50th anniversary edition with a first part which took place from 1 to 7 February 2021. A programme which included 65 film titles (43 features and 22 shorts), city-wide Tiger on the Loose interactive installations, a striking festival campaign and the exclusively online IFFR Pro Days came together to make a hybrid event adapted to the harsh reality of the situation in the Netherlands and worldwide.
Facts and Figueres
There where 12,998 interactions with the Tiger on the Loose augmented reality art installation